Having your logo plastered on marketing materials is one of the top ten ways that new or potential clients will recognize your brand. Embroidered marketing materials tend to be higher quality and classier than the average screen printed products.
Choosing the right embroidered marketing swag could make the difference for a small to medium-sized company. A company without solid swag could have fewer people standing around their table trying to get free stuff at an event. Embroidered marketing materials are also a great thing to include with orders in the mail.
If you’re interested in using embroidery for marketing, here are five reasons why you should.
1. Work Shirts
A simple polo style work shirt can be a great branded uniform item for more informal events your company is throwing. If you’re having people work a table at an event, this is the perfect thing for them to wear.
Embroidered hats look great on everyone. A simple screen or transfer-printed hat doesn’t have the same gravitas as one that’s been embroidered.
Few companies will spring for a hat embroidered with their logo. Take it one step further and have hats made for the most prolific and vital members of your team. That way, they can show off their pride for your company while having some individualism and ownership over their role.
3. Golf Shirts
Golf shirts are a great way to have a classy giveaway to promote your brand. Just about every brand goes well with golf.
Even if you’re not a golfer, you might find that your clients and customers like to plan getaways to hit the links. Giving them the perfect shirt for a hot day in the sun is a great way to show them your company is by their side for business and fun.
Patches are a neat way to promote your brand through embroidered products. If you work with a scout troop, you can make a special patch for working together with you.
If you cater to a young and hip market, people love to sew their own embroidered patches onto their clothing and bookbags. You could get a lot of extra street cred for your business by giving away patches.
Depending on the type of events that are customary in your industry, having a big embroidered banner could set you apart from your competition. Given, a banner is big for embroidery, but it could be a great way to take up space and talk about your brand at a trade show, street fair, or special event.
If there’s a big parade in your town, an embroidered banner will help you to stand out from the rest of the crowd.
The Right Marketing Materials Can Close Sales
If you’ve handed over the best marketing materials you can find, you’ll be sure to make an impact with your clients. No matter who they are or where they’re from, it’s likely that love to get a free shirt or a hat. That seems to be a universal love.
If you’re ready to make your big embroidery splash, here are some tips for making sure you pick the perfect font for your product.
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