Embroidering is making a strong comeback in the worlds of high fashion and enterprise, and digitization has a lot to do with this resurgence.
In 2015, supermodels sashaying down Parisian runways for Valentino and Chanel showed off stylish outfits with ultra fancy embroidery painstakingly sewn by hand at a London specialty shop. In 2016, many business owners in the United States and Latin America discovered the surprising benefits of incorporating custom embroidery into work uniforms for their employees. These two trends have something in common: they both enjoy the benefits of the high-quality look and feel embroidery adds to any project, and of the two, at least the latter relied on digitizing services and professional vector art conversions for their finished products.
A June 2015 article published by the Financial Times featured the work of a London shop called Hand & Lock, which dates back to the late 16th century. This is one of the very few British embroidery outfits that still employs highly skilled artisans whose needlework goes for more than $50 per hour; their only clients are high fashion labels whose dresses sell for more than $5,000.
Designers such as Chanel and Valentino will only accept the highest level of hand embroidering, but their sketches are converted into vector art, and their embroidery patterns are digitized before the dressmakers cut the fabric that will be handled by shops such as Hand & Lock for digital machine embroidery projects. In a similar manner, American companies are also digitizing their logos and other visual branding elements before they are embroidered.
Needless to say, business owners are not designing $5,000 uniforms for their employees; that is only in the purview of Valentino and Chanel. However, business owners are discovering the benefits of embroidering on their company uniforms. Here are some of those benefits:
Branding and Distinction
Company owners who take the time to choose a certain look for their employees tend to be more successful because they are willing to go the extra mile for their business. For example, a pizza delivery shop that chooses sharp-looking polo shirts with embroidered designs that have been properly digitized tend to get more orders from repeat customers. This is part of the subconscious branding process, which prompts customers to remember and appreciate the sharper look uniforms of the pizza delivery drivers who arrive at their doorsteps create.
Employee Morale and Advertising
Choosing quality fabric and materials for staff uniforms is a great first step towards boosting employee morale. Vectorizing a company logo to embroider onto quality uniforms is a firm step towards boosting employee morale, which can further improve productivity by instilling a sense of pride among workers. At the same time, the company brand is being promoted through human advertising when employees wear their uniforms in public.
In the end, if designers such as Chanel and Valentino believe in the power of custom embroidery, so should business owners. To learn more about how your company can benefit from embroidery, contact Affordable Digitizing, a business that is proud to be American owned and operated.