There are many ways to get your company’s logo into the world for customers to see. If you’re like most businesses, then you are probably putting your logo on all of your products, your website, and social media pages and any promotional products you have created. While these are all good places to put your logo, have you ever considered embroidering your logo onto apparel? If not, you should really consider this as part of your marketing strategy.
What Is Embroidery Digitizing?
It’s all right if you haven’t heard about “embroidery digitizing.” A lot of people haven’t. However, it’s something you should look into, as it will give you a whole new way to display your logo and get your company noticed by customers.
In essence, this is the process of turning your digital logo into a design that can be stitched into shirts, hats, and other clothing items. It sounds like this should be an incredibly simple process, but it’s actually quite involved – especially if you want your logo to look good. Here are the things that are considered when turning your logo into an embroidery design:
If all of this sounds daunting and a bit confusing, don’t worry. There are embroidery professionals who have the skills and ability to take on the digitizing of your logo and make it look good.
How Is a Digital Logo Turned Into Embroidery?
You no doubt spent a lot of time designing your logo, and it probably looks really good in one-dimensional settings, such as on the web or printed on documents. If you want it to look equally amazing when added to clothing, you need to work with a professional who pays attention to the embroidery details. Below are the steps they’ll take to achieve this goal.
Step 1: Discussing the Details
Before embroidery digitizing can occur, it needs to be decided exactly how large the logo is going to be and what type of material you want it stitched on. If you are thinking about making polos for your employees to wear to corporate events or you are making hats for your favorite customers, all of these need to be considered.
Of course, it’s possible to embroider both of these items and others, but the company will need to know this so that they can create various logos for every item you want to create. Once the size and material have been determined, working with the digitizer, they will vectorize your logo from your original and adjust it so it will look good when embroidered onto cloth.
Step 2: Your Logo Will Take Some Work
To ensure your logo looks good when stitched onto articles of clothing, small changes will be made. This might include making small text larger, getting rid of tiny details that won’t show up or moving things around. A professional will make these small changes to your logo to ensure it will look it’s very best when converted from digital to embroidery.
Step 3: A Template Will be Created
Once a design has been crafted, a template will be created. The professional you are working with will determine the sequence of stitches, which will ensure that your final logo won’t have gaps or other issues that can make it look terrible.
Step 4: Creating Promotional Products and Ensuring Quality
Once the professional has digitized the sequence of stitches, you can then provide the file to your provider of promotional products. Embroidering the design onto the chosen item can be an involved process, and it requires underlaying stitches and dealing with shifts – which is why you’ll need a professional to make sure your logo looks fantastic.
When the products are finished, they will double-check the quality. If they’ve done their job, you should be amazed by the products they create.
Benefits of Embroidery Digitizing
This process may seem incredibly involved and lengthy, but there are benefits to having this done. A few of these are listed below.
Be Seen by More Customers
One of the biggest benefits to having your logo embroidered into clothing and other cloth items is that they can be worn to various events or places and be seen by a lot more potential customers. This is a great way to get people thinking and asking about your business.
Don’t limit your thinking to shirts and caps either. An embroidered logo will add a touch of class to towels in a hotel, make a waiters apron pop, and keep a ski resorts’ staff warm with beanies, sweaters, and scarves. The options are endless!
It Adds a Touch of Class
If you’re hoping to show that your business is incredibly successful and classy, then you need to embroider your logo onto apparel. This will also let customers know that you care about appearances and took the time and care to present your business in the most professional way possible.
If you’re looking for a way to stand out from the competition and add some style and sophistication to your business, check out what embroidery digitizing can do for you.